Why Flexible Packaging Solution Is Beneficial For Your Business

Written by Robin Brown on July 31, 2022
Packaging is frequently described as a cost-effective way to provide protection, convenience, confinement, and compliance to a product during storage, transportation, display, and use. Flexible packaging is a type of container constructed of stretchy, yielding materials that can be molded into a variety of shapes. Flexible packaging combines the highest quality of the film, paper, and aluminum foil to provide a wide range of protective properties. It is one of the fastest expanding divisions of the packaging business. These adaptable packages can take the form of a pouch, liner, bag, or overwrap and work with any packaging style. Flexible packaging is used in the food sector to package ready-to-eat foods, boil-in-bag pouches, and foods that are frequently switched from freezer to microwave.

It provides simple solutions and is quite flexible in its application. Tubes, shrink films, pouches, and bags are common examples of this form of packaging. In this blog post, we'll talk about what flexible packaging is, what varieties of flexible packaging there are, what materials are used for flexible packaging solutions, and why flexible packaging is important.
Let's start!

Do you know the meaning of flexible packaging?

What is flexible packaging? This packaging category includes any type of packaging made of non-rigid materials! This process creates packaging such as pouches and bags using films, foils, and other flexible materials.
Flexible packaging has been a vital aspect in the supply of products across many industries, from electronics to toys to consumer goods and so on. Flexible packaging uses fewer materials and is less expensive to manufacture. It's constructed of a combination of high-quality film and polymers.

Why should companies use flexible packaging instead of rigid packaging?

There are different types of packaging available. They are categorized into two categories: rigid and flexible. Each packaging type is appropriate for a specific product. You must choose which option is ideal for your product packing.

Flexible packaging comprises laminated tube containers, Ziplock standing pouches, and other heat-sealable materials. This type of packaging has a lot of flexibility in terms of design, and you can easily personalize it. While flexible packaging is less expensive, it cannot sustain compression.
Rigid packaging is more rigid in appearance. Tin containers, plastic boxes, board boxes, and glassware packing are all instances of rigid packaging. This packaging style is better for fragile items than flexible packaging, but it is heavier and more expensive.

Benefits of choosing flexible packaging

Environmentally friendly: Flexible packaging decreases waste, uses less energy, and reduces carbon emissions during production.
1. Longer shelf life and durability: This packaging style is robust and flexible because the materials used last a long time. In addition, many of these packages are reusable. Flexible packaging is ideal for packing perishable foods because it helps keep their freshness longer.

2. Versatile: Flexible packaging allows you to produce a vast choice of shapes, styles, printing, and forms. There are no limits to how creative you can be with your flexible packaging.

3. Cost-Effective: Because of the lighter weight, you spend less on shipping and distribution.

4. Customer-friendly: Flexible packaging makes it easier for customers to handle, buy, transport, and store products. It is lighter and takes up less room.
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Types of flexible packaging solutions

Flexible packaging is available in a variety of sizes, shapes, and materials. They are either created in a specific form that you can fill and seal yourself or in an undetermined form that comes in a roll and is formed into the shape and design by packers. Various flexible packaging choices have emerged as more markets attempt to capitalize on the popularity and benefits of flexible packaging. According to the Flexible Packaging Association, food & beverage is the largest market for flexible packaging. Flexible packaging, on the other hand, is still widely utilized in various industries, such as household chemicals, personal care, cannabis/CBD, and medical/pharmaceutical.
Flexible packaging materials are light and adaptable, allowing for the creation of an infinite number of shapes and forms. The following are examples of flexible package styles that you can personalize:

1. Sachets: They are also known as packets and are used for packaging small objects, including single servings of condiments, sachets, and beauty treatments.

2. Wrappers: Individually wrapped sweets and mints are usually wrapped in flexible packaging materials.

3. Dissolvable pods: This packaging solution is widely used with pods for detergent and other cleaning supplies to provide mess-free, premeasured volumes.

4. Package liners: Liners or bags made of flexible packaging materials are used to keep the package contents within the box.

5. Pouches: Flexible pouches are more cost-effective than traditional packaging solutions such as glass, metal, and cardboard since they are single-use, resealable, and biodegradable.

Varity flexible packaging pouches

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Stand-up pouches are the most common flexible packaging option on the market when it comes to pouches. Pouches have grown in popularity due to customer demand and the expansion of flexible packaging across all industries. This is due to the numerous advantages they provide not only to consumers but also to manufacturers.

Flexible Pouches Come in a Variety of Shapes and Sizes, like:
1. Stand-up pouch: Stand-up pouches have sealed sides and a bottom base to provide stability and are designed for packing and exhibiting a variety of foods and products. This allows everything from coffee to pet food to cleaning supplies to stand up to the test of time when it comes to storage and convenience.

2. Flat Pouch: Due to their flat and simple shape, flat pouches are also known as pillow pouches. Snacks, candies, cosmetics, and home supplies are suitable for keeping and traveling in flat pouches. Flat pouches have recently gained popularity as a packaging option in the CBD and legal cannabis sectors.

3. Side-gusseted: The gussets on each side of the bag that expands when loaded with the product give this type of packaging its name. Dry things, including coffee, frozen foods, and cleaning solutions, are typically packaged in gusseted pouches.

4. Block-bottom: The biggest advantage of block-bottom pouches is that they can stand up while filling. You have more room for branding because you may print your logo, information, and directions on all sides of the bag.

Available Features of the flexible pouch

1. Resealable: Making flexible packaging pouches resealable allows the consumer to retain and preserve the contents. This creates an airtight seal, protecting the contents while also allowing them to be preserved for later use.

2. Different notch types: Flexible pouches can have both a tear notch and a hanger notch. The consumer can easily open the packaging by tearing at the appropriate aperture thanks to a tear notch. For display purposes, the hanger notch can be employed.

3. With windows: Consumers enjoy being able to see the contents of the package they purchased. There are alternatives for having the full pouch clear, one side clear, or a single clear window for viewing the contents using flexible pouches.

Which industries benefit from flexible packaging?

Many different types of products can be packed in flexible packaging. The industries that benefit the most from flexible packaging solutions are listed below.
Food and Beverage
Flexible packaging is most beneficial to this industry. Flexible pouches are used for packaging frozen and fresh foods, condiments, sauces, herbs & spices, and other items.
Gaming and Computer Hardware
Gaming accessories such as a mouse, pads, and other equipment are packaged in flexible packaging such as bags in a box.
Gardening Tools & Utensils
Handheld gardening equipment is frequently packaged in flexible packaging to minimize rust and damage during handling and shipment.
Sachets, pouches, and other types of flexible packaging are used for packaging medicines.
Products for the Beauty Industry
Flexible packaging makes beauty goods and cosmetics more appealing while also protecting them from infection.
Accessories for Fashion and Clothing
Flexible packaging is used to exhibit and sell high-end fashion items such as hats, clothing, shoes, and jewelry.
Household cleaning items
Flexible packaging is used to transport cleaning supplies such as bleach, soap, and detergent.
Agriculture and Industrial Chemicals
Flexible packaging is used to preserve and sell agricultural produce and chemicals.

Things to consider when choosing the right type of packaging

Choosing the type of flexible packaging and features you need is critical to ensuring your items have the correct packaging solution. You must first consider the product that is being packaged. You'll need to consider whether the product is light or moisture-sensitive and whether it requires a package liner. If this is the case, a barrier layer of material may be necessary to safeguard the product.

Another item to consider is the package size your product will require. Flexible packaging, whether pouches or other types, is available in a wide range of sizes. Packaging solutions are available for products weighing less than an ounce to more than 50 pounds.

The flexible packaging market is still expanding and showing no signs of slowing down. If you want to take advantage of the advantages of flexible packaging, Pkgmaker can help you with it. We have a full awareness of all the factors that must be considered in order for your product to receive the packaging it requires. They have different types of packaging solutions available in their service. Don't hesitate to call them.
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Article written by Carl Phillips

Carl Phillips is part of the content team at Pkgmaker where he develops resources to help customers start and grow their own businesses.

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