It's no secret that cheese is popular among customers. Cheese is a popular favorite in everything from snacks to sandwiches, dips, and even cheese boards! Bricks, shreds, nibbles, and slices of cheese dominate today's supermarket cheese aisles. There are basic choices and gourmet alternatives, as well as a wide range of selections in between. As a result, getting recognized and gaining even a sliver of the cheese market share requires work on the part of the brand owner.
You know how crucial it is to build a great product in the proper packaging, whether you're a new brand or an experienced member of the industry. So, as you prepare to introduce your next cheese product or enhance an existing one, keep these cheese market trends and possibilities in mind. This way you will never disappoint your customers.
Cheese Snacks Has Big Opportunity
Consumers are munching more than ever before, according to Innova Market Insights. But it's not just chips and pretzels; customers want snacks that have a little more substance to keep them satisfied for longer. Protein is a big trend in healthy snacking, as more people want protein-rich meals, less sugar, and snacks that adhere to specific diets, such as Ketogenic. According to Innova, healthy snacking alternatives have had the largest rise in new product creation in the previous five years, and customers are prepared to pay a premium for them.
It means that brand owners have a huge chance to introduce new cheese snacks to meet the increased demand for protein-rich snacks. Because, although snacking is on the rise throughout the world, dairy-based snacks account for just 13% of all snacks eaten. That isn't to argue that total cheese sales are decreasing. Indeed, according to the IRI research group, worldwide cheese consumption is increasing at the retail level.
As a result, there is a lot of untapped potentials for brand owners to offer new cheese snacks to differentiate their companies today. Consider releasing your next cheese product as a snack, whether in the form of cubes, crisps, sticks, or on-the-go slices or in a snack pack with additional goods such as fruit and nuts.
Keeping It Simple
People are seeking more natural cheese products nowadays compared to the past. Natural and clean labels are popular within the sector, and IRI reports a multi-year decline in processed cheese sales as customers choose less processed, more whole or natural versions. So, think about including natural choices in your product range, and if your product is 100% natural or certified organic, be sure to emphasize it on the packaging.
Bold Flavors Are A Customers Favourite
Bold flavors are undoubtedly popular. Consumer desire for fresh, entertaining, and even global tastes in dairy is increasing. This is particularly true when it comes to the younger population. According to Innova Market Insights, Americans like trying new flavors. Many manufacturers are taking advantage of this by introducing new tastes to their cheese products in order to attract cheese addicts. Sargento and Cabot both carry Horseradish Cheddar, Smokey Bacon Cheddar, and Hot Buffalo Wing Cheddar, while Sargento also offers garlic and herb jack and tomato and basil jack as well. Whisps' cheese snacks come in a variety of flavors, including tomato basil, bacon BBQ, and asiago & pepper jack.
Today, there are a vast number of options for delivering a flavored cheese product that distinguishes your business. If tastes aren't your thing, it's worth noting that today's customers are seeking more than just cheddar and mozzarella. They're branching out into less well-known cheeses like gouda, goat, gruyere, and Havarti.
New Pouches For New Snacks
It's all about convenience when it comes to snack food packing. That's exactly what one popular cheese snack product has found out. Have you noticed how many cracker-like crispy cheese snack alternatives are available right now? These 100% cheese snacks don't need to be refrigerated, and they're usually available in stand-up, resealable pouches, making them convenient to eat on the go, pack in lunches, or even enjoy in the car. Today, a growing number of firms, including private labels, are capitalizing on the trend by releasing their own baked cheese snack. Single-portion containers and appealing, resealable, and readily disposable pouches are the way to go when it comes to snacking.
We at Pkgmaker can help you with your cheese business because we know what we are dealing with. And we are always prepared to help you whenever you need. Call us for further details.