Packaging is the face of your product. It's an important marketing tool for attracting the attention of consumers. Unique packaging can increase the product's shelf presence and affect the willingness of customers to buy the product. Many people judge a product by its packaging before purchasing it, so creating attractive packaging will help your product catch the interest of first-time shoppers. Packaging is the perfect representation of a product's identity. It supports branding and emphasizes the product's best features. It also protects your products inside, helps preserve their freshness, and maintains their original qualities. There are many options for packaging these days, and stand-up pouches are the best out of them. These pouches are made with a focus on using environmentally friendly and lightweight packaging materials. As a result, top brands from various industries are replacing traditional packaging methods with flexible packaging solutions. Stand-up pouches are widely accepted, popular, and the preferred alternative for food, beverage, personal care, vitamins, and pet food makers. They fall into all of these categories and can be found on store shelves. These microwavable pouches and bags include easy-to-open tear notches and a firm lock closure that keeps products fresh for longer. Stand-up bags, mostly used in the food, health, and cosmetics industries, are rapidly moving into other sectors as the preferred packaging solution.
If you're still wondering why should you choose stand-up pouches for your business, this article is for you. In this article, you'll learn about
why stand up pouches are the best packaging option for you,
the uses of stand up pouches,
and where can you get them from
What are the benefits of using stand-up pouches for product packaging?
There are so many reasons why companies are ditching rigid packaging and turning to flexible stand-up pouches packaging for their products. Stand-up pouches have lots of advantages for both businesses and consumers, from production to purchase.
The flexibility of stand-up pouches is one of the main reasons for their popularity. There are a lot of ways to utilize them. Manufacturers and eco-friendly packaging advocates constantly push the boundaries and develop innovative ways to package various products in these pouches. They are revolutionizing these simple stand-up bags beyond our thinking.
Stand-up pouches can store a wide range of things, from liquids and solid foods to wholly non-food items. Take spout stand-up bags, for example. They're simple to use and seal and are a great alternative to plastic bottles, including those with a zip lock.
Here are seven reasons why stand-up pouches and bags can be the best choice for your goods :
Increase brand value:
Stand-up pouches easily stand out on the shelf thanks to their variety of shapes and sizes and outstanding HD graphic capabilities. The most significant advantage of stand-up pouches in terms of shelf effect is the increased quantity of real estate available to manufacturers. The package's largest printing surface stands up and faces the buyer. This gives your goods the ability to compete in ways that lay-down bags and smaller rigid containers can't. Stand-up pouches act like their own poster or hoarding by standing straight on the shelf. In contrast, packages that lie on the shelf provide minimal visibility. They offer more exposure and room for high-resolution visuals to draw in customers.
Stand-up pouches are popular because they can keep and protect the products while displaying them. The pouch's size is essential in protecting any type of item, including a sharp or large object. These pouches can be used to store frozen foods. Consider the size and some unique additives in the material that are important for keeping and safeguarding things when choosing a bag. Stand-up pouches can help keep food fresher for longer while also providing excellent barrier protection from the outside elements. Puncture-resistant films can protect your products during transportation, and specialty films can give additional protection against moisture, pollutants, UV radiation, and other factors.
If you want to save money on production, consider switching to stand-up pouches (and flexible packaging in general). Flexible packaging is three to six times less expensive per unit than rigid packaging. Flexible packaging costs around half as much as printed folding cartons. Simply opting for stand-up pouches instead of a rigid option will result in much higher profit margins for your company.
The stand-up pouch's primary purpose is to show off the contents of the pouch and the product within. A stand-up laminated pouch will highlight your product while also preventing it from being twisted. In the case of stand-up pouches, the crucial and mandatory information given on the package is also easily visible from a distance. Stand-up pouches come in a wide range of styles and sizes. The basic pouch—a round-bottomed gusset bag that folds flat when empty—is most familiar to consumers. K-sealed, Box pouches, quad-sealed (two side gussets and four vertical seals), and other variations are available. Stand-up pouches can also be die-cut into unique forms to make them stand out in the store.
Consumers value convenience, so stand-up pouch features can offer value to your brand. Food can last longer with resealable closures, and customers will have a better experience with your product. To make your pouch more convenient, pick between press-to-close, zip lock, or hook-to-hook closures. Laser perforation, transparent windows, handles, and spouts are all options. Stand-up pouches can also be made steamable, allowing customers to prepare their food in the microwave without removing it from the package. Unlike jars or boxes, these flexible stand-up pouches take up less space on the shelf or in the kitchen. They may be carried or transported from one location to another without causing any problems or leaks.
Stand-up pouches could also save money in the distribution process. You can carry five to ten times the number of units in a single truck using fewer pallets, depending on the pouch and the original packing technique. The gasoline cost per truck is cheaper because the packing is likewise lighter. You can store more products in less area, and moving them around takes less time and effort.
Stand-up pouches, like any flexible packaging, use fewer materials and need less energy to manufacture. Rigid packaging consumes three times the amount of energy as stand-up pouches. As a result, laminated stand-up pouches save money and increase profit margins for the company. When it comes to delivery, more units of stand-up pouches can be transported in a single vehicle, reducing fuel expenses.
Ways to use stand-up pouches:
Stand-up bags, certified by food and beverage regulators, are ideal for properly packing liquids such as juice drinks and ready-made cocktails. In particular, stand-up pouches with spouts are becoming a more popular alternative to bottles in terms of packaging. Many beverage companies are hopping on board, attracted by the low-cost option for their products. Stand-up pouches are more cost-effective to transport and warehouse due to their lighter weight. Their flexible design allows retailers to readily display larger amounts in their stores.
Coffee grounds and loose-leaf tea
Tea and coffee can also be packaged in stand-up bags. Stand-up pouches are the ideal choice for maintaining the aroma of your goods. They are made with many layers that protect the contents from external elements such as humidity and dust.
Baby food packaging
Due to their strong barrier capabilities, stand-up pouches are a go-to solution for baby food products that must be kept clean from environmental contamination. Apart from hygiene, stand-up pouches with a spout make feeding toddlers simple and keep the contents from leaking all over the place when parents are on the go.
Snacks and treats:
Candy and snacks are another popular food group for stand-up pouch packing. Snacks are a great lightweight item to package in a stand-up bag because they're often sold in packages with multiple pieces. Pouches are not only a cost-effective packaging option for sweets, but they are also simple to store in large quantities and highly user-friendly. It's no surprise that people choose stand-up bags because they are durable enough not to rip while also being easy to handle and reseal.
We also have health food packaging on the other end of the spectrum. Stand-up pouches' extraordinary capacity to protect contents comes especially handy when packing supplements like protein powders, which must maintain their nutritious worth for lengthy periods. Not to mention the potential mess that customers may prevent by storing their healthy food in a resealable stand-up bag.
Apart from human food and drink, the pet food industry is possibly the most enthusiastic supporter of stand-up pouches. Pet food pouches are favored by both manufacturers and pet owners because they are much easier to store and use than cans. Pouches containing treats are ideal for going for a walk with your dog. And wet food pouches with many servings may be simply resealed to keep the contents fresh and reduce waste.
The stand-up pouches are a fantastic way to package marijuana treats and products. They help keep marijuana fresh, ensuring that it remains aromatic and strong for everyday usage.
Essentials for the home
As previously stated, stand-up bags can be used for a variety of non-food products. Stand-up pouches are an amazingly versatile solution for your packaging needs. From bathroom and beauty products to household essentials, it fits all of them. Additionally, resealable pouches make excellent refill packs. It encourages customers to refill their existing bottles at home, reducing single-use plastic waste yet again.
Contact Pkgmaker for the best packaging deals!
Do you want to buy stand-up pouches for your brand or product? If yes, then partner with Pkgmaker, one of the leading packaging manufacturers. You can get your packagings in both wholesale and retail from us. Since we have no minimum order quantity policy. Get in touch with us to order your custom printed pouches. We provide the best packing option for each customer. For any questions about your purchase, contact us!