Nutritional supplements have a lot of uses and benefits. They can help us maintain our health and well-being by assisting our bodies in absorbing the essential nutrients we need to function. They can also be used to fuel our muscles so we can perform at our best. It should come as no surprise that the dietary supplement and nutraceutical businesses are seeing rapid expansion.
Vitamins, energy supplements, protein, and other supplements have long attracted the interest of consumers. Consumers are turning to items that give preventive care, immunological support, and an overall health boost due to the COVID-19 epidemic.
ResearchAndMarkets.com reported in the "North America Nutritional Supplement Market (2018-2023)" study that the nutritional supplement market was worth USD 40.17 billion in 2017. it would grow at a CAGR of 7.5 percent over the forecast period. North America is the second-largest continent in the world.
Many manufacturers of nutritional products, nutraceuticals, and biomedicals are responding to this growth by expanding their product offerings by utilizing some of the most convenient characteristics of flexible vitamin packaging to improve the user experience and compete in this developing industry.
Both producers and customers have always favored flexible packaging. The environmental advantages of flexible plastic versus rigid plastic are a crucial difference. Flexible packaging uses less energy to make and transport decreases product waste and sending less material to landfills when considering the entire lifecycle of packaging materials.
Pkgmaker would provide you with fully branded packaging with the exact size, shape, and functionality you specify. Whether it's in single-serve, multi-use, or family-sized pouches. Stand-up or lay-flat pouches with digitally printed logos and images are among the customized supplement packaging options. Consider stick packs or single-serve tear packs as part of your marketing, promotional, or brand recognition activities if you need a single dose package. They allow you to generate either a sample or a travel-sized sachet for mobility.
It's no secret that people are making more purchases online. As more people want to buy from the comfort of their own homes, the grocery sector, which includes fresh foods and supplements, is only rising. According to Rakuten Intelligence's report, online vitamin and supplement sales are growing 12 percent faster than the e-commerce norm. Amazon alone accounts for 77 percent of all vitamin and supplement purchases. With online sales increasing, packagers must think about how their product looks on a screen as well as on a shelf.
Your product's packaging must stand out from the competitors, whether purchased online or at a store. The layout should be appealing, educational, and engaging. You cloud print all over your packaging on a flexible digital package with high-quality graphics, colors, and design. That means supplement producers will have more room to insert nutritional information, branding, high-impact colors, QR codes, and share information.
Digital flexible packaging has a great shelf presence as well. Pouches have a slim design that allows them to fit more merchandise on the shelf than rigid packages due to their small form. Restocking becomes less frequent when there are more items on the shelf. Pouches' unbreakable and lightweight features make them safer to ship, handle, store, and resupply.
An excellent package should convey what the product is. Like, how to use it, be tamper-evident, and, if necessary, be childproof in addition to preserving product freshness. Add-ons to the box encourage consumers to interact with the brand and help the package stand out from the competitors. The practical functionality gives flexible packaging cost-effective flexibility that sets it apart from other types of packaging.
The supplement business will only expand as more health concerns arise among all generations. As customers want to include sound and balanced nutrition into their daily routine. With this expansion comes a greater chance to provide more innovation to customers while being cost-effective and keeping low inventory levels. How?
Flexible packaging is less expensive to produce, transport, and store since it consumes less energy and fewer resources than pill bottles, blister packs, and rigid containers. Not only that, but digital printing allows small and medium-sized businesses to compete with larger, more established companies. Since short runs may be printed at a lower cost because there are no plates or inventory overruns.
When you work with Pkgmaker, you receive a reliable packaging partner who can provide you a wide range of alternatives for your nutraceutical, vitamin, or supplement packaging. We use digital printing technology. It enables short runs, quick turnaround, and even high-level features like product identification, track and trace, and variable data printing. Which allows you to print a different design on each SKU in your print run.
Variable data printing allows you to add a unique, serialized QR code to each package. Enabling you to do various things, including protecting your merchandise from scammers and product authentication. Consumers can scan digitally printed codes on your packaging to confirm that it is authentic.
An aging population and rising health concerns, such as simply living a better lifestyle, are driving the nutritional supplement market forward. Consumers are busier than ever, and they're looking for quick and easy ways to improve their diets with proteins, herbs, fatty acids, vitamins, and energy supplements. Increased sales are also being driven by the rise in lifestyle disorders such as diabetes and obesity.
Pkgmaker helps nutritional supplement companies in getting their product in the best packaging to market. For more details, contact us!