Pet food companies are always seeking ways to enhance their products and packaging with the aim of meeting the demands of pet owners. Many new trends are developing in the market. If you want to stay in this game, you have to be aware of every update.
People were forced to remain at home due to the COVID-19 pandemic in 2020, resulting in an increased sale of pet food packages on e-commerce platforms. The ease of ordering in bulks online encouraged the custom pet food companies to come up with new ideas to attract more customers.
Pet food packaging companies believe that pets are to be adored, but not at the price of quality or sustainability! It’s no surprise that animal lovers are always searching the best product for their pets. With an increasing number of people wanting exclusively natural and organic alternatives for cat diets and dog treats, the demand for top-quality packaging has also grown.
So, what can you do to stay ahead in this game?
Pet owners want high-quality items, therefore it's only natural that they expect high-quality packaging. Premium packaging plays a significant part in appealing to those customers. And once you gain your customer’s trust, they will keep coming back to you. But how do you ensure that? Consider these top six must-haves when packaging your next pet food product to entice customers and increase sales.
1. Freshness should be the priority
Keep in mind that the food and treats must remain fresh until the pets make the box empty. You can use high-quality films with barrier protection, as well as a resealable zipper, to accomplish this. This enables customers to firmly shut the bag or pouch between feedings, which helps to keep air out and freshness in, increasing the product's shelf life. Moreover, resealable packaging is preferred by consumers! This basically ends the discussion on why you use to have this feature in the pouches.
2. Decide on the most practical option
In addition to the reseal zippers, think of including features like a stand-up bottom and handles for the ease of carrying. Simple open rip notches in your bag can please the customers as well. Remember, if someone chooses your pouch, they did it because of the conveniences they enjoyed.
3. Have a see-through window
Consider including a clear window in your pet food pouch or bag so that customers can view the goodies inside before purchasing. These windows are helpful for customers to decide which food they should choose. In addition, it alerts them when it’s time to purchase a new batch.
4. Make an eco-friendly choice
Sustainability is a concerning issue among many pet owners. A research by globalmonitor.us confirms this finding. Surprisingly, this has influenced purchase choices. This is why you need to consider reducing the environmental effect your packaging is likely to have. To do this, consider utilizing recyclable or biodegradable films, as well as post-consumer recycled material. You can reduce your company's carbon impact by using digitally printed flexible packaging.
Do you realize that utilizing environmentally friendly packaging might make your business stand out? Sustainability is playing an increasingly important role in branding and customer perception. Hence many packagers are utilizing sustainable packaging to set themselves apart from rivals. So why shouldn’t you?
5. Use visuals that attract
Amazing visuals can help your company to stand out, especially the branding. You know how powerful a great design can be, whether it's bold and fun or simple and elegant. Use original and creative artwork, clear visuals, and brilliant colors to distinguish yourself from the competition.
You can show-case your brand’s story if you use the whole 360° of creative area. The best thing here is, you are not restricted to a label. With digital print, you can cover any space with anything you prefer.
6. Select a bag that is unique to you
Custom pouches with your brand's logo on them say a lot about your company. Furthermore, the use of high-grade materials with eye-catching artwork convinces pet owners that the product inside is of excellent quality. Custom packaging, such as pouches, is now being used by packagers to justify charging greater costs for their pet food and treats because they look and feel more premium. You should try this out as well.
Increasing your success rate in package making business requires a lot of research and knowledge. But this article should reduce your stress. Just keep the discussion of this article in mind, and you should be able to take your business to the height you want.